Behind the Scenes | Summer 24 Photoshoot
Pack your bags, and come discover an exclusive behind the scenes look at the Summer 2024 Capri campaign photoshoot. Warning - the content seen here will make you want to go on holiday.
The Moodboard | Inspired by Capri
"The High Summer shoot was inspired by our collection theme Capri and the nostalgia of long Italian summers. We headed to Hotel Mongibello in Ibiza in search of la dolce vita (the sweet life). It was the perfect location to capture the glamour of retro Italy, mixing luxury vintage styling with playful colours and our eclectic summer charms." - Lorna, Junior Buyer
Location
Just like our Capri Collection, the Mongibello Hotel Ibiza is inspired by the nostalgia of the 60's.
The bon vivants of the 60's in Rome were the inspiration behind this gorgeous location, and the saying 'Dolce Far Niente' is truly at the essence of this hotel. This is where the inspiration of the Italian Coast merges with Ibiza in a love story.
"The effervescence of the 60's Rome and Ibiza ended, but it left us the legacy of an eternal philosophy: to live as if life were a cigarette about to be consumed in the mouth of Monica Bellucci. That is La Dolce Vita." -Mongibello Hotel Ibiza
This hotel was the perfect backdrop of our Summer shoot - perfectly emulating the spirit of Italian summers past - just like our Capri Collection.
Emulating La Dolce Vita
Junior Buyer Lorna worked as shoot producer, booking all elements, pulling jewellery looks and locations. Katie, Social Media Manager, stylist and secondary photographer capturing additional content and behind the scenes with a vintage feel. Mollie, @mxh.photo, incredible photographer and long time friend of the brand shot the campaign, with her creative direction we felt transported to an Italian summer of the 60's. Makeup Artist Anna, @annawildstyles, worked with stunning model @shana.koehlerr to create the soft vintage glams that truly brought the shoot to life.
The Finished Product
Articles
